Jeremy Stern
Boost Brand Trust with Jeremy Stern and PromoVeritas
Prize promotions are a great way of building direct sales, a database or consumer engagement, but many businesses struggle with the complexities of running successful and compliant promotions.
That's where Jeremy Stern and PromoVeritas come in. With over 30 years of experience in the industry, Jeremy has seen it all and knows exactly what it takes to create winning promotions that are both effective and legally sound.
Your Company: PromoVeritas was born from a gap I identified while working in marketing. While brands were happy to pour resources into creative campaigns, the crucial legal and operational aspects of promotions were often overlooked.
Today, we're the trusted partner for promotion compliance for hundreds of companies. Our expertise helps 53 of the UK's top 100 brands and clients worldwide navigate complex regulations and execute flawless campaigns. Our team of legal, digital, and operational experts ensures that every campaign (and we run over 1,500 campaigns a year globally) is safe, legal, and fair.
Proud Accomplishment: I am exceptionally proud of several accomplishments. First, creating PromoVeritas from scratch; a new company in an untested area of marketing. Many doubted, but we proved the need existed for our services.
Growing our team has been equally rewarding. Several key members have been with us since the early days, including our MD who started as an Account Executive and our Senior Client Director who began packing prizes during university breaks. Even my son joined the company and now spearheads our American business.
Our work on Amazon's multi-country Prime Day sweepstake stands out as a career highlight. Navigating complex legal landscapes across eight countries to deliver a seamless campaign that had a prize fund of $25m, over 20 million entrants and 500,000 winners, was truly extraordinary.
This achievement, along with our overall international success, (over 45% of our income now comes from projects outside the UK) led to us being awarded the prestigious 2024 King's Award for Enterprise.
Skill to Learn: Drawing. I come from an arty family – both my parents were architects and part time artists – but despite having some lessons, I have not been able to rise above Primary School level!
Connect: PromoVeritas acts as a ‘promotional bodyguard’, safeguarding both consumers and brands from unfair practices, abuse, theft and legal risks. We’re passionate about helping businesses of all sizes run successful and compliant campaigns. So if any King’s/Queen’s Award winners would like some free advice on anything to do with promotions, ……